Definition of MARKETING

mar·​ket·​ing | ˈmär-kə-tiŋ How to pronounce marketing (audio) 1a : the act or process of selling or purchasing in a market did most of her marketing in local stores

b : the process or technique of promoting, selling, and distributing a product or service New automobiles are the subject of intense marketing.

2 : an aggregate (see aggregate entry 3 sense 1) of functions involved in moving goods from producer to consumer The company will increase its budget for marketing.