Search engine optimisation (SEO) is about making it easy for search engines, such as Google, Bing, to find your website. It uses techniques that help search engines find the information you publish on your website (web content), then rank it against similar websites.
You need to understand how people use search engines, to make your website appear when they search for your product or service. Search engines apply rankings by matching the relevance of the web page to the search term used. By making your web content more relevant to your customer’s needs compared to other websites, you’ll have a better chance of appearing at the top.
When setting up your website, consider the following points to ensure your website has the best chance of ranking well.