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From: Russell Brunson

Boise, Idaho

There is a big difference between having a funnel

and having a funnel that is actually making money (wouldn’t you agree?).

As the co-founder and CEO of ClickFunnels, I have a rare opportunity to see behind the scenes of millions of funnels, see what’s working, and what’s not working. 

Recently we analyzed over 6,187,948 funnels, and looked at over 130,728 split tests ran by our members…

Trying to find a pattern of what made some funnels successful, while others flopped. 

As you can imagine, this was NOT a quick or easy process

We drew a lot of connections, but a lot of them ended up leading us into some big “dead ends…”

But then something cool happened…