Learn PPC | WordStream

PPC University is a free PPC marketing course brought to you by the PPC experts at WordStream. Also known as pay-per-click marketing or paid search marketing, PPC is a complicated topic, and there’s so much conflicting information out there, it can be overwhelming for beginners (and even the pros!).

That’s why we created PPC U: an organized, manageable framework of PPC courses to teach you what you need to know—from the basics to the more advanced strategies—to effectively advertise on both search engines and social media. 

If you’re just getting started with PPC training or have a little brushing up to do, PPC U is for you: a contained resource with a clear beginning and end. It’s like going to school for a PPC education — you’ll have expert guidance the whole way through.

The time to start your PPC education is now! Begin with the first lesson in PPC 101, What is PPC? and keep going!