Top Digital Marketing Courses Online


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All Digital Marketing courses

Understanding online marketing channels can feel almost as overwhelming as being on the receiving end of digital marketing campaigns. That’s why Udemy features top-rated courses on how to tailor your campaigns to your audience in authentic and effective ways.

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Frequently asked questions

Digital marketing refers to all forms of marketing delivered through online channels such as social media platforms, email, websites, mobile apps, and search engines. Brands use digital marketing strategies to connect with their current and potential customers, promote their products and services, and build their public image online. The goals of digital marketing are to increase awareness of a brand, convert new customers, and build relationships with existing customers to encourage brand loyalty. To accomplish these goals, digital marketers leverage a wide variety of digital assets, such as images, videos, logos, icons, and written content (blog posts, e-books, guides, etc.) to communicate and interact with consumers online. Digital marketing encompasses both paid strategies, like digital advertising and social media advertising, and organic strategies like search engine optimization (SEO), content marketing, and email marketing.

Digital marketing requires an understanding of data, analytics, and technical website features, as well as creative skills in communication, strategy, and psychology. Depending on the size of the company and its marketing team, a digital marketer may handle just one subset or may manage a wide variety of digital channels and strategies. Digital marketers leverage technical skills to optimize aspects of websites, apps, and email communication to create a positive experience for users. On the creative side, skills in content creation, branding, and social psychology are important for building relationships with consumers. Regardless of whether you work on the technical or creative side, all marketers need to be able to gather, analyze, and find meaning in data.

Choosing a career in digital marketing doesn’t generally require knowledge of coding, although basic coding skills can be valuable for digital marketers who work in website development, SEO, and email marketing. In these areas, a marketer may need to know basic HTML to update a website page or edit an email design. Marketing technology (Martech) is a growing sector within digital marketing, where coding skills are especially useful and may be mandatory for some roles, e.g., marketing automation engineer. Additionally, marketers who work with data may learn SQL, which helps manage databases and manipulate data. For marketers who are primarily responsible for creative tasks (e.g., writing and designing content, social media strategy, and branding), coding skills are not necessary.

As the popularity and diversity of online channels continues to grow, digital marketing has expanded into many subsets. The primary types of digital marketing are content marketing, search engine marketing (SEM), social media marketing, and digital advertising. Content marketing includes the creation and promotion of any digital branded content, such as blog posts, infographics, e-books, videos, and website content. Content marketers share content through channels like email, social media, and digital advertising. SEM includes search engine optimization (SEO) strategies to help a brand’s website and content appear in relevant search engine results. Social media marketing includes a brand’s presence on any social media platform. Social media marketers strategize images, posts, and interactions with consumers on social channels. Digital advertising can include paid social media tactics and other digital ad placements that help get a brand’s online content in front of more eyes.

Digital marketing is a great career path for anyone who enjoys communicating strategically, analyzing behavior and metrics, and continually learning on the job. Businesses are often seeking digital marketing skills in content creation, social media, analytics, and marketing automation and technology. This makes digital marketing skills sought-after and translatable to a variety of roles. Because digital marketing encompasses many elements, it can appeal to people across a wide range of skills and interests. Those with technical skills may enjoy search engine optimization (SEO), search engine marketing (SEM), website development, or paid social media marketing. Those with writing and creative skills may enjoy content creation, organic social media marketing, and digital branding. Those who like problem-solving and big picture business strategy may enjoy a career in digital marketing strategy or campaign management.

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